Over the summer, I dedicated myself to learning a little more about Instagram Marketing. How do some people become Insta-famous? How do they all get visually beautiful feeds? While I’m still no expert, I like to think my Instagram has come a long way from what it used to. I’ve noticed my follower count is growing quicker every day and I’m receiving higher engagement, and I think it’s down to one main thing: Having a consistent visual brand.
I’m still not quite there yet, especially as I have an outdated iPhone where the quality just doesn’t match up with recent technological advancements. But I hope you can see the picture. So, number one tip before I start telling you about all these wonderful apps – use a better quality camera! No filter in the world compares to having high-quality photos taken on a DSLR. You don’t have to be a photographer, but crisp, clear photographs are at the core of what stimulates Instagram users.
My second tip is: Cheat it. Do some research. At a great landmark and want to get a great picture, but don’t know how? Have a look for other Instagram photos that have been taken in that area, and copy the composition. Alternatively, use Pinterest as a way to source great photography inspiration. I appreciate I might get a lot of stick for encouraging unoriginality, but I think it’s a great place to start before incorporating your own ideas. Build off of what you know works.
Now that you have your picture, let’s move on to the next step. You could go all natural, and post that picture straight into Instagram. You can also use a powerful editing programme like Lightroom or Photoshop if you really know what you’re doing. But for most of us that don’t have much time, I rely on an app called VSCO. VSCO is free photo editing app with premium features, where for a small fee, you can purchase additional filter sets. However, before you do that, it’s a great idea to set up an idea of how you want your theme to look. I have a board on Pinterest with a variety of specific measurements to create a matching theme across your photos, and you can visit this here
Decided on your theme, edited your photograph, now what? Wait! It’s still not the time to post. I have been obsessed with an app called UN UM, which is a place you can draft and schedule your Instagram feed. Here you can arrange pictures around, and see if the particular photo you have edited fits well into your theme. It’s a free app with a premium feature to track your Instagram analytics – if you so wish.
Perhaps this is all unnecessary and requires too much time and effort. Feel free to ditch some of these steps and adjust it to what suits you.
Now that I’ve revealed some of my secrets, perhaps you can share yours? What tips, tricks and advice can you give others to create a killer Instagram?